How We Play Football in Seattle

I loved this first-hand account of the Seahawks culture by Richard Sherman that appeared on The Players Tribune in September. Sherman’s piece differs from the majority of articles you’ll read because it gives you a glimpse of a successful culture from the perspective of a player. Some of the aspects of the article I enjoyed were John Schneider’s question to Sherman after the cornerback inked his big contract, the different theme each day of the week carries for the Seahawks and how Carroll’s emphasis of competition impacts the organization on a day-to-day basis.

Compete, compete, compete.

If there was an over/under on how many times Coach Carroll would say that in a day, I’d take the over every time. His coaching philosophy is to create a culture of competition. I didn’t recognize it right away when I got to Seattle. I was a part of his second Seahawks draft class, so Coach Carroll hadn’t yet fully implemented it. It takes time to change the culture of an organization. But over time, you could see the change. He started purging the guys who didn’t buy in. There were older guys who thought they were too good for practice — that they could sit out most of the week and just play on Sundays. They were the first to go, replaced by Doug and me and other guys who were also hungry and ready to work, including Ricardo Lockette, Bobby Wagner and Jermaine Kearse. By the end of my second season, Coach Carroll’s philosophy had started to manifest itself.


For more on Pete Carroll:
-Carroll’s “Win Forever” book is one of my favorite coaching books (LINK)
-Inside Carroll’s quest to overcome Super Bowl loss (LINK)
-What Utah Jazz coach Quin Snyder learned from Seahawks training camp (LINK)
-The Carroll Culture: “He Focuses On Your Purpose Beyond The Game” (LINK)

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