“We’re Not Just Selling a Dream Anymore”

I loved these comments from University of Memphis head football coach Justin Fuente on the progress his football program has made since he inherited a team that had only 3 games in the 2 years prior. Having been a part of a number of rebuilding jobs myself, early on in the process you’re selling hope to those recruits – You’re asking them to believe in something they can’t necessarily see. After winning 10 games and finishing the season ranked #25 in the AP Poll, Memphis Football is at the point where Fuente can sell recruits on a track record of progress, it’s no longer just a dream.

“The first thing is obvious, and it’s no longer selling just a dream. There is tangible evidence that what we’re doing here is working. Kids can see that.”


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